Pharmacy’s thought leaders become front-page news (for the right reasons)
Thought Leadership for Doctors and Pharmacists
These specialty pharmacists designed a novel approach for sharing clinical best practices.
So we told the world.
Specialty pharmacy growth is skyrocketing. But like any new industry, growth can lead to gaps.
I helped these specialty PharmDs tell their peers about an important clinical best practice approach. They designed it to help their colleagues grow.
Together, we earned and wrote the Pharmacy Practice News byline, “Clinical Subcommittees Drive Health-System Specialty Pharmacy Best Practices.”
And lucky us: the editor featured the piece in their weekly newsletter and on social media, boosting visibility.
The best part? Readers agreed.
The article earned the #1 spot on the outlet’s “Most Read” list.
The details
Client
A leader in specialty pharmacy research and clinical services that’s now part of a mega health insurer (and some of the smartest, talented, and compassionate people in the business).
I was lucky to help orchestrate their brand positioning and launch in 2018, ultimately leading to their (award-winning!) acquisition in 2022.
And now, I’m lucky to help others see and experience their incredible work.
Solution
Media relations services helped the team earn a spot in a coveted trade publication.
2,000-word bylined article, digitally-optimized.
Relatable clinical research writing.
Social media content for article promotion.
Niche(s)
Specialty pharmacy services
Clinical research writing
Healthcare content strategy
Healthcare interviews
Healthcare PR and communications
How novel specialty pharmacy research earned this company a front-page spot in Pharmacy Practice News.
Opportunity
Specialty pharmacists need an evidence-based, systematic approach for sharing clinical observations and best practices. We created one…with impact.
How can we tell other specialty pharmacists about the approach…for the betterment of our industry?