butterball celebrates healthcare’s heroes
Butterball, Bank of America, and U.S. Acute Care Solutions team up to express deep gratitude for doctors’ tireless commitment to patients and shareholder value.
At Butterball®, we know times are tough.
Doctors: This holiday season, we also want you to know that you— [INSERT NAME HERE], —you are strong.
You’re a doctor. You were built for the tough times.
Overflowing waiting rooms that have you wondering how you’ll find the time to thank every urgent care center for their thoughtful referral.
Doing more with less, the eternal balance between being a charting perfectionist and spending every precious second with your beloved patients, all after only four hours of sleep.
Payor-provider collaboration, as you wonder if it was just something you said? that made the insurance company deny your patient’s procedure again.
Staffing shortages because that perfect candidate is out there, you just haven’t met them yet.
Even though you’re tough, you deserve to be nourished too.
It's not a year you want to miss! 2024's Butterball harvest has good taste AND great gratitude!
It's not a year you want to miss! 2024's Butterball harvest has good taste AND great gratitude!
That’s why we at Butterball—along with a few of our closest friends—want to express our deep, unwavering gratitude for your service—to our health, our nourishment, our shareholders. Enclosed, you’ll find a $20 honorarium for you to invest in your table’s turkey this year.* ** *** It just a small token of appreciation from us here at America’s Favorite Turkey Brand™, our investors at Bank of America, and your beloved hospital staffing agency family.
We’d also like to take a very quick moment to recognize the vast Butterballian community who have contributed their time, energy, vision, and family vacations to helping our doctors celebrate when it matters most. Thank you.
We couldn’t have pulled this amazing campaign off without the million-dollar help of our employee appreciation team and extended family of vendor partners who made the impossible—possible. What you see is a culmination of:
Nearly a decade of concepting, questing for the Perfect Idea™ that surprises, delights, and simply says thank you in the Perfect tone.
Thousands of hours handcrafting Turkey Tom (patent pending), the mascot of this year’s turkey honorarium. As testament to your individual contributions, our Butterball artists have custom-waterbrushed your own personal Turkey Tom right onto your honorarium. We hope you save the stub as a reminder of everyone out there who’s rooting for you.
Millions of ideas from the best and brightest minds in agency selection, brand strategy, creative design, digital marketing, communications, event planning, procurement, publication, shipping, measurement, and business development who made this incredible idea a multi-million dollar, award-winning reality.
"Heroes don't wear capes. They wear scrubs." - Anonymous
"Heroes don't wear capes. They wear scrubs." - Anonymous
To our heroes, our doctors: We are grateful for you.
On this Thanksgiving, we hope our generous gift gives you the gift of time to reflect on the things that mean the most:
Your bed.
The generous student loans from your friends at BofA.
A warm hug from your charge nurse and a wink from the JC.
Your EMR’s coding module—a steady and loving hand throughout every charting adventure.
A belly full of America’s Favorite Turkey Brand™ and the comfort that—unlike other hospital employees—you can afford milk.
